OBS Multi-channel messaging solution empowers enterprises to send and receive messages from its consumers with multiple messaging channels, SMS and Viber at the same time. Message will be tried to be delivered to consumer over Viber channel. Instantly once it is not delivered on Viber, it will be delivered via SMS channel. That saves messaging cost significantly while having both channels’ unique features and benefits.
Comparison between SMS and Viber Business Message (VBM)
| SMS | VBM | |
| Cost efficiency | Pay for all sent messages | Pay only for delivered message |
| Message content | Text only or MMS (Multimedia Messaging Service) at high cost | Stand out from traditional SMS by combining text, images & buttons |
| Message status | Only delivery report (partial) | Status call-backs tell how customer interacted with message |
| Customised TTL (Time To Live) | Available in some cases | By adding timestamps, money saved on undelivered messages |