Viber has been most-used OTT messaging channel, currently 70% of smart phone users in Myanmar are actively on Viber platform. Viber is no longer only social messaging platform but it has been most high-impact way for business and enterprises to engage its consumers. OBS messaging platform enables enterprises with VBM while serving SMS as fundamental communication channel as Multi Channel Messaging service.
VBM allows branded app experience including brand logo and profile, track, monitor and improve messages as well as user interaction. 
Its new feature, Business Profile Page that contains profile of business, create higher credibility and improve user engagement.
With improved overlay features, users are able to see the content of messages and decide if they want to receive more messages from sender. Business/enterprise can establish direct and personal channel with customers via another new feature, Sessions, enabling:
- Customer-initiated conversations with offline/online marketing tools
- Engaging existing and new customers with valuable message and content
- Customer support with Viber environment
- Inquiries from potential customers