Exclusively tailored for business & enterprises in Myanmar

Due to modern life styles, business transactions have to adapt into digital ecosystems. How consumers prefer to be reached has been changing rapidly.

There are many types of communication channels that are growing to meet those demands of consumers’ new preferences. It demands tremendous efforts for enterprises to communicate its consumers in real-time, effectively, efficiently, securely, interactively – at the same time, cost-effectively.

OBS has made it easy for enterprises to deal such complex challenges of customer-focused multi channel communication needs.

SMS

With modern life style, for decades, SMS has been the best fundamental messaging channels to reach consumers. Sending printed leaflets, brochure; emails, voice calls are no longer preferred by consumers. Huge penetration and coverage of mobile phones has made possible to reach almost every consumer via SMS messaging channel.

OBS messaging platform enables enterprises with various use cases of SMS messaging for its consumers such as two factor authentication-2FA , one time password- OTP, transaction Alert, bulk A2P SMS(application to person) for marketing, information sharing, product/service promotion, announcement, marketing campaign, donation, invitation, Interactive/2Way SMS for sending reminders, appointment confirmation.

Viber Business Message (VBM)

Viber has been most-used OTT messaging channel, currently 70% of smart phone users in Myanmar are actively on Viber platform. Viber is no longer only social messaging platform but it has been most high-impact way for business and enterprises to engage its consumers. OBS messaging platform enables enterprises with VBM while serving SMS as fundamental communication channel as Multi Channel Messaging service.

VBM allows branded app experience including brand logo and profile, track, monitor and improve messages as well as user interaction.

Its new feature, Business Profile Page that contains profile of business, create higher credibility and improve user engagement.

With improved overlay features, users are able to see the content of messages and decide if they want to receive more messages from sender. Business/enterprise can establish direct and personal channel with customers via another new feature, Sessions, enabling:

  • Customer-initiated conversations with offline/online marketing tools
  • Engaging existing and new customers with valuable message and content
  • Customer support with Viber environment
  • Inquiries from potential customers

Multi-Channel

OBS Multi-channel messaging solution empowers enterprises to send and receive messages from its consumers with multiple messaging channels, SMS and Viber at the same time. Message will be tried to be delivered to consumer over Viber channel. Instantly once it is not delivered on Viber, it will be delivered via SMS channel. That saves messaging cost significantly while having both channels’ unique features and benefits.

Comparison between SMS and Viber Business Message (VBM)

 SMSVBM
   
Cost efficiencyPay for all sent messagesPay only for delivered message
   
Message contentText only or MMS (Multimedia Messaging Service) at high costStand out from traditional SMS by combining text, images & buttons
   
Message statusOnly delivery report (partial)Status call-backs tell how customer interacted with message
   
Customised TTL (Time To Live)Available in some casesBy adding timestamps, money saved on undelivered messages

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